Some other companies, as a rule, first build the design of their equipment based on graphics, and then work later. There are companies that pay a lot of attention to the appearance of the design, graphics and settings, rather than what they really do to help the golfer. Of course, they mix at one point in performance, but that is not their main focus.
Like everything else, Golf Club Head Design is directly related to the perception of customers, which can be determined by functionality or appearance. That is why some companies start with what they think will have the highest performance, and then develop headlines around this premise. In this case, they think, firstly, about the function, and secondly, about the appearance. For example, first focus his iron design on functionality, and as soon as they have a head that works well and has the right characteristics to help a golfer, they find a way to make him attractive.
The form versus function in the design of golf clubs for decades has confused designers, engineers, and marketing professionals in the tripartite tug of war, which will ultimately be determined by what the public wants. This article focuses on the functionality and engineering concepts that make up a good golf club, because, in my opinion, these are the most important elements in the design of a golf club that will help improve your golf operations in the long run.
An important component of functionality in golf clubs, especially with a higher level of disability, is forgiveness. Forgiveness is the ability of the head of a golf club to reduce the effects of off-center strikes. The moment of inertia of the head of the club is directly related to the “forgiveness” of the club, in the form of a shot and in the distance from the golf ball hit by the club.
Many people do not quite understand that, since the head of the club meets the above criteria, the real difference in productivity comes from the axis. A correctly selected, aligned, trimmed and adjusted axis can easily increase distance and accuracy.
The moment of inertia is a measure of club resistance when turning over the center of gravity of the club head when it is hit by a golf ball. As a rule, the higher the moments of inertia, the less likely it is that the head will rotate on impact when the ball does not hit the center. Therefore, a higher moment of inertia usually means a more direct hit, a higher ball speed and a greater firing distance.